The Method
One canvas language. All stakeholders. Ongoing alignment.
Each stakeholder in your ecosystem captures their business model on the same nine blocks. The system then compares canvases to surface shared values, blind spots, and decisions an executive team could make next — together.
System architecture
The shared language
Key Partners
Who supports your model?
Key Activities
What must you do well?
Value Propositions
What value do you deliver?
Customer Relationships
How do you engage?
Customer Segments
Who do you serve?
Key Resources
What assets do you need?
Channels
How do you reach them?
Cost Structure
What drives cost?
Revenue Streams
How do you earn?
The seven stakeholder lenses
PeersClientsPartnersProvidersCommunitiesCompetitorsRegulators